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Communications/Marketing

Adapting to Change: Marketing Online Learning for the Evolving Demographics of Homeschool Students and Supporting Them Once They've Enrolled

Wednesday, February 26, 2025
9:00 AM - 9:20 AM East Coast USA Time
Location: A708
Session Type: Contributed Talk

    Presenter(s)

  • Thomas C. Cooper, III

    Instructional Director for Math
    North Carolina Virtual Public Schools
    WAKE FOREST, NC, United States

  • Rachel McBroom

    Chief Academic Officer
    NCVPS
    Raleigh, North Carolina, United States

Abstract Description : The homeschool student population is rapidly evolving, with families from diverse backgrounds increasingly choosing home education. This shift brings a new set of challenges and opportunities for online learning platforms and districts losing students.
This presentation will explore strategies for effectively marketing online learning programs and will cover the importance of tailored messaging that resonates with diverse homeschool families, emphasizing the unique benefits of online education in meeting their specific needs. We will also delve into best practices for supporting homeschool students once they have enrolled, ensuring their success through personalized learning paths, community building, and robust academic support.

If someone was doing a search for your session in the program what 5 words might they use to search for and find your session.: Homeschool, online learning, marketing, support

Learning Objectives:

  • Participants will gain an understanding of the increase of homeschool students and how this shift has influenced marketing strategies for an online learning program. They will analyze how shifts in demographics and educational needs have shaped the way online learning is promoted to homeschoolers.
  • Participants will learn how NCVPS designs and implements support systems for homeschoolers in an online learning environment. They will explore strategies for academic guidance and community engagement, enabling them to enhance the overall learning experience and outcomes for homeschool students.