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Communications/Marketing

Revolutionizing School Marketing and Communication: Strategies for the Digital Age

Monday, February 24, 2025
3:40 PM – 4:00 PM East Coast USA Time
Location: A706
Session Type: Contributed Talk
Abstract Description : In the ever-evolving landscape of education, effective marketing and communication strategies are crucial for modern schools to attract and retain students, engage with their communities, and build a positive reputation. This presentation will provide a comprehensive guide to leveraging digital tools, innovative marketing tactics, and community engagement practices to enhance the visibility and success of educational institutions.

If someone was doing a search for your session in the program what 5 words might they use to search for and find your session.: Marketing
Communications
Content Marketing
Storytelling
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Learning Objectives:

  • Attendees will learn the importance of effective communication and marketing strategies tailored to schools' unique needs and audiences.
  • Attendees will gain insight into five key marketing strategies with specific examples and step-by-step guidance to implement them effectively.
  • Attendees will identify how digital platforms and tools can help schools connect with their community, improve outreach, and promote their unique value.