Skip to main content
DLAC 2025 Main banner
Final Program


Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Back

Communications/Marketing

Making your Mark with Marketing: Why Branding is Essential in the Digital Age of Education

Wednesday, February 26, 2025
9:25 AM – 9:45 AM East Coast USA Time
Location: A708
Session Type: Contributed Talk
Abstract Description : Mountain Heights Academy is dedicated to developing connected and successful learners while leading the way in digital education. As an educational institution that also operates as a business, maintaining a clear and consistent brand strategy is essential to building trust and driving enrollment. This presentation will explore our two-pronged approach to achieving this goal: combining professional branding, developed in partnership with a marketing firm, with authentic, student-centered storytelling. By leveraging traditional marketing alongside the unique perspectives and voices of our incredible students, we create a dynamic and professional brand that inspires confidence among parents and sets the standard for digital education.

If someone was doing a search for your session in the program what 5 words might they use to search for and find your session.: Marketing, Branding, Business, Digital-Education, Development

Learning Objectives:

  • At the end of this session, participants will be able to understand the importance of marketing and branding in the digital education space.
  • At the end of this session, participants will be able to implement marketing ideas and branding strategies in order to strengthen their school brand.